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"...quirky for sure but it has character and individuality which is all too rare these days." 

-Computer Music Magazine

"With a distinctive, gutsy voice and fresh twist, XSARA stopped us in our tracks. 100% catchy and one to watch.’
-BBC Introducing…

"A unique brand of Pop which is perfect for riding the current upward trend of Contemporary Soul meets Dance music." 

-The Unsigned Guide

 

Broadcaster, singer-songwriter, educator.

 

Half Egyptian, mixed Swedish Brit, BAFTA Scholar Xsara, (pronounced Ex-sar-ruh) was born in London and spent her younger years of childhood in the south of Mississippi in Pascagoula influenced by the Blues, running around barefoot.  She studied at an all African-Caribbean school with her mornings spent watching Dr. Martin Luther King Jr speeches.

 

She moved back to England, where she found her calling to music and an English accent. She learnt the flute classically, discovered a talent for singing and taught herself how to play the piano.

(Visit the Youth' page for information about Xsara's qualifications and studies) 

She was chosen as a BAFTA Scholar and awarded a scholarship to study a Masters in TV Journalism/Filmmaking (Screen Documentary).

Xsara has over 13 years' experience in the music industry including working for independent record labels, entertainment PR, music-tech startups and as an independent artist. Her music has been played on BBC Introducing eight times, praised by a number of publications and interviewed on SKY and BEN TV.

 

XSARA has released multiple times independently.  Originally beginning in the cabaret/blues genre she eventually evolved to a more electronic sound. 

 

Her background in music led her to broadcasting and she created her own award-winning show ‘Shoreditch Unsigned’ now called  'Xsara's Xtra' which celebrates the best of UK independent rappers, grime and urban music.

The show won 'Best Unsigned and Independent Radio Show' from Shoreditch Radio and gained sponsorship from AIM (Association of Independent Music) representing over 90% of the independent UK label sector and from IK Multimedia.

She has been a feedback host at the AIM Sennheiser A&R Feedback Centre at BBC Introducing Live  Past feedback hosts have included Annie Mac, Huw Stephens and Steve Lamacq.

She has been on the Judging panel for The Coffee Music Project London twice, as well as on a panel to help choose a support act for Ed Sheeran's last date on his Divide World tour. 

 

She has supported creatives aged 16- 25 giving feedback on their music careers at the Roundhouse's Music Industry Insight Day 

 

Xsara was chosen to be an anchor for CNN's Diversity Day Broadcast to create a newscast from scratch from their 24-hour newsroom.

 

 

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