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"...quirky for sure but it has character and individuality which is all too rare these days." 

-Computer Music Magazine

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"With a distinctive, gutsy voice and fresh twist, XSARA stopped us in our tracks. 100% catchy and one to watch.’
-BBC Introducing…

"A unique brand of Pop which is perfect for riding the current upward trend of Contemporary Soul meets Dance music." 

-The Unsigned Guide

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Xsara (pronounced Ex-sar-ruh) is a London-born, half-Egyptian, mixed Swedish-British musician, songwriter, performer, researcher, educator, and broadcaster based in London, United Kingdom.

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She began her career as a performer and independent artist, working across the UK music industry with independent record labels, entertainment PR, and music-tech startups. Her music has featured on BBC Introducing and SKY TV and received press coverage across multiple platforms. 

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Her work in music led naturally into broadcasting. She created and hosted the award-winning radio programme Shoreditch Unsigned (then onto Xsara’s Xtra), championing UK independent artists and securing sponsorship from AIM and IK Multimedia. She hosted at the AIM Sennheiser A&R Feedback Centre during BBC Introducing Live alongside Annie Mac, Huw Stephens, and Steve Lamacq, served twice on the judging panel for The Coffee Music Project London, mentored emerging creatives at the Roundhouse Music Industry Insight Day, and contributed to a live broadcast from CNN’s 24-hour newsroom as part of CNN’s Diversity Day.

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Building on this professional practice, Xsara was awarded the BAFTA Reuben Scholarship to undertake an MA in Filmmaking (Screen Documentary) at Goldsmiths, University of London, where she was granted Honorary MA Radio Student status by Professor Tim Crook.

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She is currently completing her PhD at the University of Salford, supported by a studentship from the Leverhulme Trust through the LAURA (The Leverhulme Trust Aural Diversity Research Doctoral Hub). Her research advances transdisciplinary, arts practice-led methodologies to explore neurodivergent auditory perception.

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Across performance and academic research, she develops embodied, transdisciplinary approaches to aural diversity that challenge disembodied models of sound.

© 2026  X. Helmi.  No copying or distributing without consent, including all music, logos and images. All rights reserved.

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