"...quirky for sure but it has character and individuality which is all too rare these days."
-Computer Music Magazine
"With a distinctive, gutsy voice and fresh twist, XSARA stopped us in our tracks. 100% catchy and one to watch.’
"A unique brand of Pop which is perfect for riding the current upward trend of Contemporary Soul meets Dance music."
-The Unsigned Guide
Broadcaster, singer-songwriter, educator, Pan-Africanist.
Half Egyptian, mixed Swedish Brit, BAFTA Scholar Xsara, (pronounced Ex-sar-ruh) was born in London and spent her younger years of childhood in the south of Mississippi in Pascagoula influenced by the Blues, running around barefoot. She studied at an all African-Caribbean school with her mornings spent watching Dr.Martin Luther King Jr speeches before lessons began with her being the only pale student.
She moved back to England, in Norwich, where she found her calling to music and an English accent. She learnt the flute classically, discovered a talent for singing and taught herself how to play the piano when she received a scholarship to live at a boarding school before moving to London to pursue her creative career.
(Visit the Youth' page for information about Xsara's qualifications and studies)
She was chosen as a BAFTA Scholar and awarded a scholarship to study a Masters in TV Journalism/Filmmaking (Screen Documentary).
Her graduate documentary called 'Silence' explored mental health, suicide and sexual abuse in heterosexual British black men, a topic she is passionate about society acknowledging. She believes this will help prevent young men from suffering silently and ultimately being demonised by the criminal justice system as they grow into adults as a result of trauma and abuse.
Xsara has over 13 years' experience in the music industry including working for independent record labels, entertainment PR, music-tech startups and as an independent artist. Her music has been played on BBC Introducing eight times, praised by a number of publications and interviewed on SKY and BEN TV.
XSARA has released multiple times independently. Originally beginning in the cabaret/blues genre she eventually evolved to a more electronic sound.
Her background in music led her to broadcasting and she created her own award-winning show ‘Shoreditch Unsigned’ now called 'Xsara's Xtra' which celebrates the best of UK independent rappers, grime and urban music.
The show won 'Best Unsigned and Independent Radio Show' from Shoreditch Radio and gained sponsorship from AIM (Association of Independent Music) representing over 90% of the independent UK label sector and from IK Multimedia.
She has been on the Judging panel for The Coffee Music Project London twice, as well as on a panel to help choose a support act for Ed Sheeran's last date on his Divide World tour.
She has supported creatives aged 16- 25 giving feedback on their music careers at the Roundhouse's Music Industry Insight Day
Xsara was invited to CNN to create a newscast from scratch and broadcast it as an anchor from their 24-hour newsroom celebrating diversity.
Xsara is also a Course Manager running and teaching the Vocal Artist Diploma at Access Creative College Shoreditch for young rappers and singers.